Let me say this again – Your brand is NOT your logo. This is a common misconception and it is because the logo is typically what you think of first when you think about a brand. However, branding is so much deeper than just the surface logo.
Personal branding is first-and-foremost about self-discovery. If you do not know who you are, what you do, why you do it – then you will never have a viable brand. Consistency is key, but if you don’t know what your base is, then your brand will inevitably fail.
Think of your brand as a person. People have personalities. People have visions and mission. People have goals. People communicate. If you are lacking any of these, then your brand will suffer. Personal branding a process which helps to guide you on your journey through business. Without this guide – there will be many distractions that will hold you back from what you are truly hoping to accomplish.
In order to help further your brand development, I have a series of guides, activities, and some serious homework. Branding takes time. If you spend the time necessary to achieve the best brand for you – the you will reap the rewards of that investment. You are worthy of this investment. You need this time.
Through the process of self-discovery, you will be able to clearly communicate who you are, what you do, and why you do it. This gives you value way beyond your education, expertise, or bank account. It answers the questions, “what makes you different?” and “why”? It gives you clear guidance to accept your strengths and follow what you are truly passionate about.
If you want to further your journey of self-discovery with me, please schedule a time.
This is my passion. This is my purpose.