According to Scott Jeffrey of CEOSage, Core values can:

  1. Set a foundation for the organization’s culture.
  2. Help attract, hire, and retain the right type of people.
  3. Align a group of people around specific, idealized behaviors.
  4. Positively influence how team members interact with one another.
  5. Guide difficult decisions by determining priorities in advance.
  6. Improve morale and become a rich source of individual and organizational pride.
  7. Inspire innovations aligned with organizational strengths.
  8. Provide a benchmark for assessing performance (both individually and organizationally).
  9. Help prevent conflict and mitigate conflicts that do arise.
  10. Improve how the organization serves its customers.
  11. Support the differentiation of a brand in the minds of its customers.
  12. Help attract the right breed of customers.

By establishing core values, we are able to pinpoint what your organization stands for. In essence, we are highlighting an expected and idealized set of behaviors and skills.

As Scotts states on, “core values play a fundamental role in attracting and retaining talented people, making difficult decisions, prioritizing resources, reducing internal conflict, differentiating the brand, and attracting profitable customers.”

Why do I need Core Values?

If core values are properly established, they set the climate for your organization and regulate how success is defined and measured.

These values will also determine how you company spends time and money which is what makes this so important.

Core Values of Highly Rated Companies

Zappos Family Values

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

Google’s Ten things we know to be true

  1. Focus on the user and all else will follow
  2. It’s best to do one thing really, really well
  3. Fast is better than slow
  4. Democracy on the web works
  5. You don’t need to be at your desk to need an answer
  6. You can make money without doing evil
  7. There’s always more information out there
  8. The need for information crosses all borders
  9. You can be serious without a suit
  10. Great just isn’t good enough