Branding Questionnaire Please fill out this form and submit it to me. The more information you have, the easier the process will be. Thank you! Please enable JavaScript in your browser to complete this form.Your Name & PositionPhone NumberEmailBusiness NameBusiness WebsiteLocationWhat is the meaning behind your current business name?What is the purpose of your business?Try to sum up the goals and mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as, how they benefit from your service/produce.How would you describe your brand to a friend?What adjectives best describe your brand?These words will cultivate the emotion that people get when interacting with your brand.What do you want your new branding to accomplish?Who is your ideal client/customer/target audience?Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?What is the gender of your target audience?What is your client/target audience's most basic problem that you have the solution for?What makes your business unique? What do your clients love about collaborating with you?What are a few big goals you have for your business? How do you think you will expand in the future?Do you have a tagline? If so, would you like it state alongside your logo?Who are your competitors?This allows me to better understand your market and competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand and I want to make sure to stay true to that.What three brands do you love and why?Are they fun and whimsical, clean and professional, or sophisticated? Think in terms of your business.Do you have a color preference or existing brand colors that need to remain?Common color associations include: Blue: Integrity, trust, tranquility, loyalty, intelligence; Green: Money, growth, freshness, environmental-friendly; Yellow: Happiness, originality, energy; Purple: Royalty, spirituality, luxury; Pink: Femininity, compassion, playfulness; Red: Power, strength, passion; Orange: Courage, originality, success; White: Cleanliness, purity, freshness; Black: Elegance, drama, strengthDo you have any colors that you want to stay away from?Do you have a preference on typography?Serif: Authoritative, traditional, respectable (Times New Roman, Georgia, Bodoni); Sans Serif: Modern, clean, stable (Helvetica, Arial, Verdana); Slab Serif: Bold, strong, modern (Rockwell, Courier, Litoland); Script: Elegant, Friendly, Creative (Amaze, Black Jack, Brush Script); Modern: Fashionable, stylish, exclusive (Caviar, Eurostyle, Avenir)Which logo format best represents your brand?Logotype: Your company's name or initials in stylized typeface or shape; Pictorial Mark: A literal or representative image; Abstract: Abstract shapes or symbols that convey a specific idea or attribute; Emblem: name or initials of the company, usually as part of a pictorial element or shapeWhere will your logo primarily be used? Print, web, merchandise?Any additional details or creative considerations?I want to ensure we are on the same page throughout the collaborate process!MessageSubmit Share this:TwitterFacebookLike this:Like Loading...