Try to sum up the goals and mission of your business in one sentence. Make sure to include who your ideal audience is, what your business has to offer, as well as, how they benefit from your service/produce.
These words will cultivate the emotion that people get when interacting with your brand.
Try to get specific! Are they a certain age or demographic? What adjectives describe them? Where do they shop?
This allows me to better understand your market and competition. We want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand and I want to make sure to stay true to that.
Are they fun and whimsical, clean and professional, or sophisticated? Think in terms of your business.
Common color associations include:
Blue: Integrity, trust, tranquility, loyalty, intelligence;
Green: Money, growth, freshness, environmental-friendly;
Yellow: Happiness, originality, energy;
Purple: Royalty, spirituality, luxury;
Pink: Femininity, compassion, playfulness;
Red: Power, strength, passion;
Orange: Courage, originality, success;
White: Cleanliness, purity, freshness;
Black: Elegance, drama, strength
Serif: Authoritative, traditional, respectable (Times New Roman, Georgia, Bodoni); Sans Serif: Modern, clean, stable (Helvetica, Arial, Verdana); Slab Serif: Bold, strong, modern (Rockwell, Courier, Litoland); Script: Elegant, Friendly, Creative (Amaze, Black Jack, Brush Script); Modern: Fashionable, stylish, exclusive (Caviar, Eurostyle, Avenir)
Logotype: Your company's name or initials in stylized typeface or shape; Pictorial Mark: A literal or representative image; Abstract: Abstract shapes or symbols that convey a specific idea or attribute; Emblem: name or initials of the company, usually as part of a pictorial element or shape
I want to ensure we are on the same page throughout the collaborate process!